Do long sales pages work? (2023)

Table of Contents

Do long sales pages work?

Data Shows That Long Form Sales Pages Perform Better.

Addressing buyer objections can increase conversions by as much as 80% Long form sales pages are geared towards people who are ready to buy – so we need to make sure they understand what's involved before they purchase.

Do long form sales letters still work?

They work better.

In general, long-form sales copy has a higher conversion rate than short-form letters. This is because they're more detailed and give the reader a better understanding of the product. Running A/B testing with conversion rates will help conversion optimization and maximum conversions.

How long should a sales page be?

When it comes to a long-form sales page, the average word count is 5000 words. Typically, for my clients, I'll write a long-form sales page that varies from anywhere between 2500–5000 words – still, it's a lot of words.

Why are sales pages so long?

It's probably becoming more clear why some sales pages are so long: Every element adds a little extra morsel of trust or excitement, and when you add it all up, you maximize the chance that a reader will buy.

What is the benefit of sale page?

The obvious benefit of a well-designed sales page is that you will convert more sales, but there is more to it than that. With a proper sales page you also stand to gain: Higher ranking on Google which can increase the traffic coming to your page, leading to more conversions and retargeting opportunities.

Does long-form content work?

Long-form content can also have a positive impact on a page's rank in the SERPs. In the figure below from serpIQ, you can see that the top-ranked content is around 2,450 words – definitely not light reading! Long-form content isn't just rewarded by the search engines – it also resonates with readers.

Do sellers like letters?

Many agents say that well-written love letters can help buyers stand out, particularly when there are similar offers in a bidding war. “It can be the decision maker to sway a seller,” said Patton Drewett, a real estate agent with Compass, in Austin, Texas. “I do think it helps.”

How long should a sales letter be?

Short, snappy copy

There's no hard-and-fast rule about how long sales letters should be, but the standard is no more than 300 words. Anything longer than that, and people begin to lose interest, so you'll want to get your point across in 200 to 250 words.

What is the rule of 10 in sales?

What Is The 10X Rule? Put very simply, the 10X rule is taking any goal you've set for your company or sales team, and multiplying it by 10. So if a goal is to increase revenue by 5%, using the 10X rule, you'd increase that goal to 50%.

What is the 20 80 rule in sales?

Customer Success Pareto Principle

The potency of 80/20 is that 20 percent of a group is responsible for 80 percent of the sales. So, if you can retain customers or make them more than one-timers, the chances of revenue earned is more. For example, 20 percent of repeat customers are responsible for 80 percent revenues.

What is the 80/20 rule in sales?

Anyone with a background in sales is probably familiar with the Pareto Principle, also known as the 80/20 Rule. The principle states that just 20% of your effort leads to 80% of your results. You can imagine the leverage you'd gain by knowing which 20% of your effort will get you those results.

Why it's so hard to fill sales jobs?

Sales jobs are challenging due to their fast-paced nature, constantly changing dynamics, and socialization requirements. However, due to recent social and economic changes, sales jobs are particularly hard to fill.

What is the most difficult thing in sales?

But hands down, prospecting has been chosen as creating the most difficulty for reps. In fact, “more than 40% of salespeople say this is the most challenging part of the sales process, followed by closing (35%) and qualifying (22%),” HubSpot explains.

Why do most people quit sales?

According to the Sales Happiness Index, 43% of salespeople who want to leave their current job cited a lack of benefits and 31% cited a lack of bonuses. Additionally, 6 in 10 salespeople would be motivated to leave their company for better benefits, while 51% would be motivated to leave for higher pay.

What are the most powerful words in sales?

Here are some of the most common power words used in sales:
  • Because.
  • Easy.
  • Free.
  • Imagine.
  • Instantly.
  • New.
  • Now.
  • You.
Mar 12, 2020

What does a good sales page look like?

On a sales page, you will usually find the description of a product or service, along with its benefits, and how the brand will help solve your problems. Often, sales pages also include CTAs, promotional offers, and discounts to further persuade customers to make a purchase.

What are the advantages of pages?

Advantages of Paging

Easy to use memory management algorithm. No need for external Fragmentation. Swapping is easy between equal-sized pages and page frames.

Do I need a sales page?

If you need your customers to subscribe to a course or pay for a service or product, you should create a sales page. People generally require a lot of convincing when making more significant commitments like spending their money.

What is the most important part of a sale?

The best salespeople understand that there is nothing more important in sales than prospecting. Unless you can gain a meeting with your prospective client, there is little chance you create an opportunity.

What are the disadvantages of long form?

Long-forms can be extremely costly.
The cons
  • They don't have a defined audience. Long-forms have traditionally been the realm of journalism. ...
  • They are difficult to write. Probably as a result of being confused about audiences, research-based long-forms are difficult to write. ...
  • They are complicated and costly.

Is long form content better?

Long-form copy can significantly outperform shorter forms of content when your readers need more education about your products or services. This is because long-form content provides more space to share your information, and you will see this used a lot on product description pages and new product launches.

Do people read long content?

Statistics that say yes, people do read long-form content:

Readers spend more than twice as much time with articles over 1,000 words than they do with short articles – even though both types of articles get about the same number of visitors.

How do you spot a desperate seller?

Below, we highlight six common signs of desperation you should avoid.
  1. Assuming Too Much Interest Too Early. ...
  2. Pushing to Set a Time and Place to Meet. ...
  3. Being Overly Eager to Solve Any Problems. ...
  4. Breaking Protocol. ...
  5. Making Demands or Statements of Terms (Followed by a Threat) ...
  6. Sounding Unsure or Uncertain. ...
  7. Bending Over Backwards.
Oct 31, 2018

Is it OK to contact seller directly?

While sellers may feel comfortable showing you around their home and talking about their home improvement projects, most do not want to discuss terms of an offer directly with a buyer. If they wanted to sell as an FSBO, they would not have hired an agent. If you call the seller, you take the risk of alienation.

How do you say thank you to a seller?

Include a brief, personal point about why you're thankful for the relationship you've built. Maybe the seller was particularly courteous or funny. You spent quality time with them, there should be something that honestly stood out to you.

How many pages is a sales letter?

Many successful “selling” packages have sales letters that are ten, fifteen, twenty pages long. On the other hand, if your goal is to generate a lead, in most cases you'll write less.

What are the four A's of sales letters?

The "four A's" of sales letters are attention, appeal, application, and action. First, get the reader's attention. Next, highlight your product's appeal. Then, show the reader the product's application.

How long is too long for a sales email?

For example, research shows that the ideal length of a sales email is between 50 and 125 words. However, pushing to 200 words is okay, but you don't want to go any longer than that. While your sales emails should be short, they should also be clean and neat.

What is the 70/30 rule in sales?

The rule says a prospect should do 70% of the talking during a sales conversation and the sales person should only do 30% of the talking. That means that the sales person is actually doing more listening during the sales call than anything else.

What is the 30 day rule in sales?

The wash-sale rule prohibits selling an investment for a loss and replacing it with the same or a "substantially identical" investment 30 days before or after the sale. If you do have a wash sale, the IRS will not allow you to write off the investment loss which could make your taxes for the year higher than you hoped.

What is the rule of 78 for sales?

Applying the rule of 78 is pretty straightforward. You simply multiply the amount of new revenue you plan to bring in each month by 78, and viola — you have the total revenue earned in a 12-month time span.

What is the number 1 rule in sales?

1. Treat the customer as you would want to be treated. Consider how you would want to be treated by a sales professional, and then treat your customer in the same manner. Be polite, not pushy; be helpful; and most of all, make the customer feel comfortable.

What is the 80 90 rule?

Coined the 80/90 rule it suggests listening to no louder than 80% of the total volume output for no longer than 90 minutes at a time. One 90 minute listening session, which is an estimated 89 dBA, would give the listener about 50% of there daily dose of loud sound.

What is the 80/20 rule for dummies?

The 80-20 rule is a principle that states 80% of all outcomes are derived from 20% of causes. It's used to determine the factors (typically, in a business situation) that are most responsible for success and then focus on them to improve results.

What is 60 40 rule in marketing?

The same IPA study shows that the optimal balance of brand and demand is a 60/40 split - 60% branding, 40% direct response, in both digital and traditional marketing. That's how you get optimal impact – pricing power, awareness, sales. Obey the 60-40 rule.

What is the 70 30 rule business?

The rule of 70/30 is one of our most important Business Essentials. It focuses in on the need for us as business people to spend 70 per cent of our time on the today activities and 30 per cent on the tomorrow activities. Planning is so very important to your everyday success.

What is Pareto approach?

The Pareto Principle states that 80 percent of a project's benefit comes from 20 percent of the work. Or, conversely, that 80 percent of problems can be traced back to 20 percent of causes. Pareto Analysis identifies the problem areas or tasks that will have the biggest payoff.

What is the hardest job to fill?

The hardest roles to fill are tech workers, healthcare professionals, sales, and product/project managers based on recorded data. Let's find out why recruiters and talent acquisition professionals have difficulty finding talent in these fields.

Is being a sales rep stressful?

Working in sales can be incredibly stressful. According to US News, being a sales manager is among the most stressful jobs one can have and Thrive Global found 67% of reps are close to reaching burnout.

Is sales a hard or soft skill?

Success in sales requires both hard and soft skills. For example, you need to know how to find new leads, which often involves utilizing various apps and platforms. But that's not enough. You also need the soft skill of being able to develop a relationship with those leads and nurture them into paying customers.

What is the biggest mistake a salesman can make?

6 mistakes that salespeople frequently make
  • 1) Not listening. Salespeople are often criticised for being too talkative. ...
  • 2) Making presumptions. ...
  • 3) Jumping into making a presentation too soon. ...
  • 4) Wasting time on bad prospects. ...
  • 5) Giving too much information. ...
  • 6) Failing to uncover the budget up front.

What are the 4 common sales mistakes?

4 Common Sales Mistakes and How to Avoid Them
  • Not Valuing the Talent Around You.
  • Failing to Take Notes and Keep Records.
  • Poor Listening and Defensive Posturing.
  • Wasting Time on Fruitless Calls.
Nov 7, 2019

What are the three sales mistakes?

Three of The Biggest Sales Mistakes You Should Never Make
  • Are You Providing Value. When you first meet your prospect, it's important to communicate things of real value, rather than just going straight in with the hard pitch. ...
  • Presentation Pitfalls. ...
  • Don't Overcomplicate.
Mar 26, 2021

Is sales a boring career?

But every salesperson said the same thing: Working in sales is never boring. Keenan's advice: Expect craziness and roll with it. But having a little craziness in your life isn't such a bad thing. In fact, it's exactly why most salespeople simply love this job.

Do sales people get fired?

November 11, 2022. Getting fired can always be a possibility, no matter what field or sector you may work in. But in high-pressure jobs like sales, where results-oriented performance is a must, it can be daunting to worry about making yourself invaluable to your sales manager or team in order to avoid getting the boot.

What percentage of sales are successful?

This is across all industries. Average sales success rates can vary from below 1% to over 20%, depending on the product, market, and industry.

What is the difference between short form and long form sales page?

A long-form sales page still has the same purpose as a short-form sales page—to convince someone to buy—but includes much more written content. The tricky thing about long-form sales pages is that they can very easily be used incorrectly, leaving an overwhelmed and frustrated audience who will disengage and click away.

What is a click through landing page?

A click-through landing page is hence a web-page that your visitors first land on while trying to access your site. It is a landing page without a form. This page will have only one clickable element which is the call to action button.

Is short form or long form content better?

Long-form copy can significantly outperform shorter forms of content when your readers need more education about your products or services. This is because long-form content provides more space to share your information, and you will see this used a lot on product description pages and new product launches.

Is long form content good for SEO?

Long-form content isn't necessarily better for SEO than short-form content. As with many things in SEO, it depends. Sometimes, long-form content is overkill and a waste of resources. Other times, it's necessary to stand the best chance of ranking.

Is a 5 click-through rate good?

For arts and entertainment, the average click-through rate is 10.67%, so a good CTR for businesses in this industry would be something like 11-12%. However, those are the two extremes. You can see that most industries have an average click-through rate of between 4-6%. So a good Google Ads click-through rate is 6-7%+.

What is a realistic click-through rate?

Basically, it's the percentage of people who click your ad (clicks) divided by the ones who view your ad (impressions). (Total Clicks on Ad) / (Total Impressions) = Click Through Rate. As far as what constitutes a good click through rate, the average is around 1.91% for search and 0.35% for display.

You might also like
Popular posts
Latest Posts
Article information

Author: Cheryll Lueilwitz

Last Updated: 04/09/2023

Views: 5930

Rating: 4.3 / 5 (54 voted)

Reviews: 85% of readers found this page helpful

Author information

Name: Cheryll Lueilwitz

Birthday: 1997-12-23

Address: 4653 O'Kon Hill, Lake Juanstad, AR 65469

Phone: +494124489301

Job: Marketing Representative

Hobby: Reading, Ice skating, Foraging, BASE jumping, Hiking, Skateboarding, Kayaking

Introduction: My name is Cheryll Lueilwitz, I am a sparkling, clean, super, lucky, joyous, outstanding, lucky person who loves writing and wants to share my knowledge and understanding with you.