Do long sales pages work? (2023)

Do long sales pages work?

Data Shows That Long Form Sales Pages Perform Better.

Addressing buyer objections can increase conversions by as much as 80% Long form sales pages are geared towards people who are ready to buy – so we need to make sure they understand what's involved before they purchase.

They work better.

In general, long-form sales copy has a higher conversion rate than short-form letters. This is because they're more detailed and give the reader a better understanding of the product. Running A/B testing with conversion rates will help conversion optimization and maximum conversions.

When it comes to a long-form sales page, the average word count is 5000 words. Typically, for my clients, I'll write a long-form sales page that varies from anywhere between 2500–5000 words – still, it's a lot of words.

It's probably becoming more clear why some sales pages are so long: Every element adds a little extra morsel of trust or excitement, and when you add it all up, you maximize the chance that a reader will buy.

The obvious benefit of a well-designed sales page is that you will convert more sales, but there is more to it than that. With a proper sales page you also stand to gain: Higher ranking on Google which can increase the traffic coming to your page, leading to more conversions and retargeting opportunities.

Long-form content can also have a positive impact on a page's rank in the SERPs. In the figure below from serpIQ, you can see that the top-ranked content is around 2,450 words – definitely not light reading! Long-form content isn't just rewarded by the search engines – it also resonates with readers.

Many agents say that well-written love letters can help buyers stand out, particularly when there are similar offers in a bidding war. “It can be the decision maker to sway a seller,” said Patton Drewett, a real estate agent with Compass, in Austin, Texas. “I do think it helps.”

Short, snappy copy

There's no hard-and-fast rule about how long sales letters should be, but the standard is no more than 300 words. Anything longer than that, and people begin to lose interest, so you'll want to get your point across in 200 to 250 words.

What Is The 10X Rule? Put very simply, the 10X rule is taking any goal you've set for your company or sales team, and multiplying it by 10. So if a goal is to increase revenue by 5%, using the 10X rule, you'd increase that goal to 50%.

Customer Success Pareto Principle

The potency of 80/20 is that 20 percent of a group is responsible for 80 percent of the sales. So, if you can retain customers or make them more than one-timers, the chances of revenue earned is more. For example, 20 percent of repeat customers are responsible for 80 percent revenues.

What is the 80/20 rule in sales?

Anyone with a background in sales is probably familiar with the Pareto Principle, also known as the 80/20 Rule. The principle states that just 20% of your effort leads to 80% of your results. You can imagine the leverage you'd gain by knowing which 20% of your effort will get you those results.

Sales jobs are challenging due to their fast-paced nature, constantly changing dynamics, and socialization requirements. However, due to recent social and economic changes, sales jobs are particularly hard to fill.

But hands down, prospecting has been chosen as creating the most difficulty for reps. In fact, “more than 40% of salespeople say this is the most challenging part of the sales process, followed by closing (35%) and qualifying (22%),” HubSpot explains.

According to the Sales Happiness Index, 43% of salespeople who want to leave their current job cited a lack of benefits and 31% cited a lack of bonuses. Additionally, 6 in 10 salespeople would be motivated to leave their company for better benefits, while 51% would be motivated to leave for higher pay.

On a sales page, you will usually find the description of a product or service, along with its benefits, and how the brand will help solve your problems. Often, sales pages also include CTAs, promotional offers, and discounts to further persuade customers to make a purchase.

Advantages of Paging

Easy to use memory management algorithm. No need for external Fragmentation. Swapping is easy between equal-sized pages and page frames.

If you need your customers to subscribe to a course or pay for a service or product, you should create a sales page. People generally require a lot of convincing when making more significant commitments like spending their money.

The best salespeople understand that there is nothing more important in sales than prospecting. Unless you can gain a meeting with your prospective client, there is little chance you create an opportunity.

Is long form content better?

Long-form copy can significantly outperform shorter forms of content when your readers need more education about your products or services. This is because long-form content provides more space to share your information, and you will see this used a lot on product description pages and new product launches.

Statistics that say yes, people do read long-form content:

Readers spend more than twice as much time with articles over 1,000 words than they do with short articles – even though both types of articles get about the same number of visitors.

While sellers may feel comfortable showing you around their home and talking about their home improvement projects, most do not want to discuss terms of an offer directly with a buyer. If they wanted to sell as an FSBO, they would not have hired an agent. If you call the seller, you take the risk of alienation.

Include a brief, personal point about why you're thankful for the relationship you've built. Maybe the seller was particularly courteous or funny. You spent quality time with them, there should be something that honestly stood out to you.

Many successful “selling” packages have sales letters that are ten, fifteen, twenty pages long. On the other hand, if your goal is to generate a lead, in most cases you'll write less.

The "four A's" of sales letters are attention, appeal, application, and action. First, get the reader's attention. Next, highlight your product's appeal. Then, show the reader the product's application.

For example, research shows that the ideal length of a sales email is between 50 and 125 words. However, pushing to 200 words is okay, but you don't want to go any longer than that. While your sales emails should be short, they should also be clean and neat.

The rule says a prospect should do 70% of the talking during a sales conversation and the sales person should only do 30% of the talking. That means that the sales person is actually doing more listening during the sales call than anything else.

The wash-sale rule prohibits selling an investment for a loss and replacing it with the same or a "substantially identical" investment 30 days before or after the sale. If you do have a wash sale, the IRS will not allow you to write off the investment loss which could make your taxes for the year higher than you hoped.

What is the rule of 78 for sales?

Applying the rule of 78 is pretty straightforward. You simply multiply the amount of new revenue you plan to bring in each month by 78, and viola — you have the total revenue earned in a 12-month time span.

1. Treat the customer as you would want to be treated. Consider how you would want to be treated by a sales professional, and then treat your customer in the same manner. Be polite, not pushy; be helpful; and most of all, make the customer feel comfortable.

Coined the 80/90 rule it suggests listening to no louder than 80% of the total volume output for no longer than 90 minutes at a time. One 90 minute listening session, which is an estimated 89 dBA, would give the listener about 50% of there daily dose of loud sound.

The 80-20 rule is a principle that states 80% of all outcomes are derived from 20% of causes. It's used to determine the factors (typically, in a business situation) that are most responsible for success and then focus on them to improve results.

The same IPA study shows that the optimal balance of brand and demand is a 60/40 split - 60% branding, 40% direct response, in both digital and traditional marketing. That's how you get optimal impact – pricing power, awareness, sales. Obey the 60-40 rule.

The rule of 70/30 is one of our most important Business Essentials. It focuses in on the need for us as business people to spend 70 per cent of our time on the today activities and 30 per cent on the tomorrow activities. Planning is so very important to your everyday success.

The Pareto Principle states that 80 percent of a project's benefit comes from 20 percent of the work. Or, conversely, that 80 percent of problems can be traced back to 20 percent of causes. Pareto Analysis identifies the problem areas or tasks that will have the biggest payoff.

The hardest roles to fill are tech workers, healthcare professionals, sales, and product/project managers based on recorded data. Let's find out why recruiters and talent acquisition professionals have difficulty finding talent in these fields.

Working in sales can be incredibly stressful. According to US News, being a sales manager is among the most stressful jobs one can have and Thrive Global found 67% of reps are close to reaching burnout.

Success in sales requires both hard and soft skills. For example, you need to know how to find new leads, which often involves utilizing various apps and platforms. But that's not enough. You also need the soft skill of being able to develop a relationship with those leads and nurture them into paying customers.

What is the biggest mistake a salesman can make?

But every salesperson said the same thing: Working in sales is never boring. Keenan's advice: Expect craziness and roll with it. But having a little craziness in your life isn't such a bad thing. In fact, it's exactly why most salespeople simply love this job.

November 11, 2022. Getting fired can always be a possibility, no matter what field or sector you may work in. But in high-pressure jobs like sales, where results-oriented performance is a must, it can be daunting to worry about making yourself invaluable to your sales manager or team in order to avoid getting the boot.

This is across all industries. Average sales success rates can vary from below 1% to over 20%, depending on the product, market, and industry.

A long-form sales page still has the same purpose as a short-form sales page—to convince someone to buy—but includes much more written content. The tricky thing about long-form sales pages is that they can very easily be used incorrectly, leaving an overwhelmed and frustrated audience who will disengage and click away.

A click-through landing page is hence a web-page that your visitors first land on while trying to access your site. It is a landing page without a form. This page will have only one clickable element which is the call to action button.

Long-form copy can significantly outperform shorter forms of content when your readers need more education about your products or services. This is because long-form content provides more space to share your information, and you will see this used a lot on product description pages and new product launches.

Long-form content isn't necessarily better for SEO than short-form content. As with many things in SEO, it depends. Sometimes, long-form content is overkill and a waste of resources. Other times, it's necessary to stand the best chance of ranking.

Is a 5 click-through rate good?

For arts and entertainment, the average click-through rate is 10.67%, so a good CTR for businesses in this industry would be something like 11-12%. However, those are the two extremes. You can see that most industries have an average click-through rate of between 4-6%. So a good Google Ads click-through rate is 6-7%+.

Basically, it's the percentage of people who click your ad (clicks) divided by the ones who view your ad (impressions). (Total Clicks on Ad) / (Total Impressions) = Click Through Rate. As far as what constitutes a good click through rate, the average is around 1.91% for search and 0.35% for display.